Packaging concept for a fictional chocolate bar. This sweet treat is meant to appeal to a mature customer who wants to indulge but doesn't traditional, high-sugar candies. Berry Bar is a fruit and chocolate candy bar that takes much of the negative aspects away, leaving a relatively healthy treat. The packaging reflects the simplicity of the recipe and the fresh, light quality of the product. Color is used minimally to denote flavor, and theoretically the accent color would change to match each flavor produced.